Pre-market Assessments...
Competitive intelligence—knowing your competitor’s products, claims, plans, spending, and strategies is essential for benchmarking clinical development plans. It’s the best way to plan a budget, hone in on the customer’s needs, identify the competitor’s weaknesses, or determine what the marketplace wants. Our Network Staff includes market analysts skilled in finding information. Example projects:
 
Claims:
  • Find out what the marketplace wants.
  • Identify new claims for your products.
  • Identify new applications for your products.
  • Prioritize claims by profitability.
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    Investigators:
  • Who’s who? Identify potential investigators.
  • Learn how much other sponsors pay them.
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    Competitors:
  • Identify who they are, what they’re doing, how much they spend–worldwide.
  • Find out what they’re claiming about their products.
  • Discover the weaknesses in their products.
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    Related topics:  statistics, sample size, biostatistics, equivalence, equivalent, better than, claim, performance, safety, efficacy, blackwelder, statistical plan, database design, data entry, double, Part 11, hypothesis, ISO 14155, EN 540, project management, sponsor, protocol, literature, investigator brochure, Cochrane Library, research, study, trial, studies, response variable, endpoint, case report form, investigator, site, center, technical writer, FDA, CDRH, 510k, 510(k), premarket notification, , IDE, investigational device exemption, PMA, premarket approval, submission, approval, biomedical, corporate inteligence, medical market, corporate spy, SCIP, competitive inteligence.